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Topics:

  1. Through the Eyes of a Buyer: What Business Story are You Selling?

  2. Maximizing Enterprise Value: How Focusing On Value Over Profits Can Change the Game

  3. Leaving a Legacy: How to Transition Your Business to Insiders

Interview Questions:

  1. What are the 3 most important drivers of business value?

  2. Why should entrepreneurs think about building a business story?

  3. How can you get Your management team incentivized and on board?

  4. What are the biggest mistakes entrepreneurs make when transitioning their business to insiders?

Randy is CEO of Long Business Advisors, LLC, creator of the Bulletproof Exit Process and author of two books, The BraveHeart Exit, 7 Steps to Creating Your Family Business Legacy, and Bulletproof your Exit. His unique business perspective, built upon an extensive background of more than 30 years of experience in law and finance, enables him to help business owners build and transition or sell their business, allowing them to create a family business legacy. 

Ellen is passionate about helping entrepreneurs build, prove, and sell their business stories. She is a “Women to Watch” award winner, investor, and board member. Ellen is also a TEDx speaker, delivering a talk on her passion entitled, "The Journey to Enough: Finding Your Minimum Viable Happiness," which focuses on the theme of entrepreneurial happiness and well-being.