Randy M. Long, CEO


Randy is CEO of Long Business Advisors, LLC, creator of the BraveHeart Planning Process and author of the book, The BraveHeart Exit, 7 Steps to Creating Your Family Business Legacy.   His unique business perspective, built upon an extensive background of more than 30 years of experience in law and finance, enables him to help business owners build and transition or sell their business, allowing them to create a family business legacy. 

A graduate of Liberty University and the San Joaquin College of Law, Randy has practiced law in the areas of estate planning and business planning since 1989. In addition, he earned his certified financial planner (CFP) professional designation from the University of Southern California and has owned a wealth management firm since 1985.  He is a member of WealthCounsel, Financial Planning Association, Business Enterprise, Inc. and the California Bar. For the past 25 years, he has served as a trustee and board member for several national Christian non-profit organizations.

Randy understands the importance of family: he and his wife, Lydia, have five children. His firsthand knowledge of growing his own family business places him in an ideal position to help others.


Ellen Long, COO


Ellen continues the Long family’s commitment to excellence by providing business consulting services for clients and coordinating the BraveHeart Planning Process. She earned her bachelor’s degree in Business Administration from North Greenville University, her M.B.A. from Liberty University, and her CFP® from Boston University.

She is a mentor at TekMountain, a tech incubator space in Wilmington, and a board member of Cape Fear Women in Tech, a local women's tech organization. Ellen is also graduate of the Leadership Wilmington Class of 2013, and a TEDx speaker (you can find her speech here: The Journey To Enough: Finding Your Minimum Viable Happiness)

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Herb McCarthy, VP


Herb is a native of Wilmington, NC and earned both BS in business and his MBA from the University of North Carolina at Chapel Hill. He later earned his masters degree in Religious Education (MRE) from Southwestern Baptist Theological Seminary in Ft. Worth, Texas. Herb was president of Landmark Real Estate, a Wilmington real estate development/construction/ brokerage firm, prior to that he owned and operated his own business, Professional Management of Wilmington, Inc. where ran a large property management firm as well as building custom homes and operating a real estate brokerage firm.

He enjoys flying planes, golfing, hunting, and boating with his wife Suzanne, as well as spending time with his three daughters and fourteen grandchildren.


Nathan Myers, Consultant


Nathan started at Long Business Advisors as an intern during his junior year of college. He graduated from UNC-Wilmington with a B.S. in Business Administration with a concentration in Finance and decided to join the team full-time. Nathan completed his work to become a Certified Business Valuation Specialist in January 2018. He assists in business consulting research as well as integration of new business technologies. He focuses on technological development and increasing the efficiency of businesses. 

He enjoys watching and participating in many sports and spending time with friends and family.